Build an Engaged Online Audience From Scratch

The membership to help you launch your brand.

Your Message Matters.

You’re finally ready to share your message with the world by building a digital platform. There’s just one problem. You feel lost in today’s ever changing digital landscape.

How can you grow your blog, vlog, or podcast when overwhelm meets you at every turn?

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You Feel Like There’s So Much to Learn, Yet So Little Time To Implement.

If you’re like most people, you didn’t get a college degree in the following:

  • ❌ Social Media
  • ❌ Creating Offers
  • ❌ Email Lists
  • ❌ Blog Posts
  • ❌ Building Optins
  • ❌ Automation Software

How can you share your message with the world when you’re already starved on time as it is?

Fortunately, there’s a better way.

What If You Didn’t Have to Guess Your Way to Success?

Platform University is your one-stop shop for growing a thriving online audience in today’s world. It’s a monthly membership designed to give you the community, coaching, and curriculum you need to build the audience your message deserves.

Make Income Doing What You Love.

Want to leave your day job or create a secondary, profitable income stream? Platform University will show you how to transform your genius into revenue-generating opportunities.

Master Your Brand Message.

The secret to creating transformative content and attract your tribe of people online is mastering your online voice. With Platform University, you’ll learn how to communicate your message with clarity and confidence.

Maximize Your Time.

Time is precious, and you’re already busy enough. Platform University will help you focus on high-leverage actions that won’t waste your time so you can spend more time with the people you love (not tinkering with a website).

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It's All Possible Inside Platform University.

Join us for our Fall Enrollment and discover your step-by-step roadmap for building an audience online.

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How I Quit My Day Job in Less Than a Year of Starting My Platform

Hi, I’m John Meese, Dean of Platform University. Just a few years ago, I was sitting where you are today. I wanted to make a bigger impact than I could make in my day job. On top of that, what my wife and I earned together wasn’t enough to give our kids the life we wanted for them. With anticipation (and a bit of trepidation), I joined Platform University in 2013.

Using everything I learned inside Platform University, I launched my blog and podcast, built a dedicated following, and then leveraged my relationship with my audience to sell online courses, coaching services, and software products. And I was able to quit my “day job” in less than a year!

Today, I help all of our Platform University students achieve the same level of success that I found. It’s time to join Platform University and explore what’s possible for you.

Everything You Need for Success—In One Place

01 | A Step-By-Step 13-Module Core Curriculum

Go through the A-Z process of building an online platform with a step-by-step plan that has helped more than 25,000 students build engaged online audiences.

02 | An Expansive Library of Every Strategy You Need

Never go searching on Google for the latest strategy to build your audience. Get instant access to six years worth of platform-building knowledge, featuring wisdom from leading experts in the field.

03 | Accountability Inside an Exclusive Community

With our supportive community filled with helpful students and world-class coaches, you’ll get the support you need to weather the obstacles and grow your platform with ease.

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Our Core Curriculum is Your Trusted Roadmap

Want to see exactly what you’ll be learning through our Core Curriculum? Here’s a breakdown of the month-by-month Modules:

Module One: Clarify Your Brand Identity

This Module will help you put heart into your brand and infuse your platform with your unique personality.

Module Two: Establish Your Home Base

Inside this Module, you’ll learn how to build the a rock-solid foundation for your online platform.

Module Three: Create Compelling Content

Once you’ve set up your Home Base, you need to know how to communicate effectively with your ideal audience. This Module equips you to do just that!

Module Four: Establish Your Email List

Your email list is your most valuable business asset. This Module shows you how to set it up correctly from the get-go.

Module Five: Grow Your Email Audience

Now that you’ve established your email list, it’s time to grow it! This Module provides you with effective strategies to attract your ideal clients and customers to your email list.

Module Six: Establish Social Embassies

While your email list is a great start, it shouldn’t be your only avenue for connecting with your audience. In this Module, you’ll learn how to establish a memorable presence throughout social media.

Module Seven: Conduct Audience Research

The best people to tell you what they want to hear from you are your ideal clients and customers. But how do you know what to ask them to get the data you need? We’ve got you covered with this Module.

Module Eight: Introduce Your Initial Product

Once your online presence is established, it’s time to roll out your initial offering. Within this Module, you’ll receive step-by-step guidance for creating and offering your first product online.

Module Nine: Write Words That Sell

Messaging is key in getting your valuable services and products into the hands of your ideal clients and customers. This module will show you how to write copy that converts complete strangers into loyal followers, and customers.

Module Ten: Study Analytics and Optimization

The data may not be the most thrilling part of your online platform, but it’s definitely what helps you understand where you need to focus your attention. This Module teaches you which analytics you should be tracking, and why they’re important.

Module Eleven: Leverage Affiliate Marketing

Once your platform is attracting a growing audience, you can leverage its power through affiliate marketing. Learn how ethically, effectively make the most of that in this module.

Module Twelve: Launch Your Flagship Product

Every online business needs a core offer, something that packages up your best content into a premium flagship product. This Module will help you determine what your own flagship offering will be and give you the strategy to launch it with success!

Module Thirteen: Hone Your Platform Strategy

By now, you’ll have a thriving platform, and it’s time to level up. This Module is filled with techniques, tips and strategies to take your existing platform up a notch!

NOTE: With Month-to-Month Enrollment, additional Core Curriculum Modules are unlocked every 30 days. If you’re a fast-action taker and want them all unlocked at once, you’ll love our All-Access Annual Enrollment option. You’ll have the opportunity to choose this track after enrolling in Platform University.

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More Than 25,000 Successful Students Served

“Where do I even being with the impact that Platform University has made on my life and career? Since joining in 2013, my blog, Confessions of an Adoptive Parent, has become a global brand and voice for foster and adoptive parents worldwide. What began as a small dream is now read by more than 100,000 people in 22 different countries every month. Along with that, we launched a successful self-care parenting course and a membership site for parents that launched with 400 members last month. I also have signed a traditional book contract and get to travel all around North America, yearly, and speak at conferences and seminars for parents. I credit Platform U for helping me to get to this place. I can confidently say that concepts in Platform U work! Big time. I’m living proof.” —Mike Berry
"Thanks to Platform University for encouraging me to learn more. I now have a fun WordPress site, enjoy blogging (for the last two years) and love podcasting. Thanks to Michael and his team, I have been able to listen and learn about digital media, writing, and connecting with others online and around the world! While I still am a psychotherapist, I have expanded into coaching online as well. Thank you.” —Linda Gullo
“One week after I launched my membership site, I had 500 members and a new career as an entrepreneur. I owe what I learned to Michael Hyatt and Platform University. Believe me, this stuff works.” —Wayne Stiles
“I made $16,000 in 60 days once I dialed into my audience and started selling products and consulting services with my platform.” —Jevonnah “Lady J” Ellison
“I have seen amazing growth on my site since joining Platform University. My unique monthly visitors have increased 49% and my email list has more than doubled. I’ve also become a regular contributor for the Huffington Post and have signed two publishing deals with LifeWay. I’m so excited to impact more men and families with my message thanks to the growth I’ve experienced since joining Platform U.” —Jackie Bledsoe
“Platform U has been a real blessing in my life, I've met so many wonderful people that have become friends, mastermind partners, and business associates—joining "the U" was one of the smartest and best decisions I ever made. I've gone through a very intentional reinvention over the past few years, from consulting with large corporate clients to working with solo entrepreneurs. Specifically, I help experts (consultants, coaches, strategists, advisors, practitioners, etc.) turn their knowledge into high-priced ($3,000-10,000+) group programs—and successfully market and sell them.” —Rocky Buckley

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Our Core Curriculum, Focused Coaching, and Supportive Community Are Just the Beginning.

Inside our learning library, you’ll get instant access to:

  • Expert masterclasses taught by industry-leading authorities.
  • How-To training videos to help you learn the best online tools with ease.
  • Backstage Passes to show you how Michael Hyatt turned his blog into an 8-figure business.

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Here's a Behind-the-Scenes Tour of Your Custom Learning Portal

View sample content from Module One of the Core Curriculum:

Masterclass Interview Clip

Sample Training Video

Get the Guidance You Need to Grow Your Platform

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Plus Receive These Members-Only Bonuses

Map Your Message. This powerful PDF walks you through nine essential questions to help define your message and solidify your audience, even if you’re starting from square one. ($97 Value)

Kiss Writer’s Block Goodbye. A ready-to-go workbook filled with sixty-five foolproof blog post ideas to take you from stuck to inspired in 60 seconds or less. With this, you’ll be writing more (and more often) in no time, without having to “push through”. ($97 Value)

Get the Attention Your Message Deserves. This ebook outlines the top nine traffic-growth secrets from some of the best-known and most successful communicators in the world (including Tim Ferriss, Jon Acuff, and John Maxwell, among others). ($97 Value)

Access to The Platform University Learning Library Archive. You’ll have access to an archive of five years worth of interviews with platform-building experts, coaching sessions with Platform University students, and training videos on topics ranging from podcast production to social media, and everything in between. ($1997 Value)

Private student community for Platform University Students. Get the inspiration, encouragement, and help you need to succeed. Students who take full advantage of the community support have said that the group is worth the price of admission by itself. (Value = Priceless)

Plus Take Advantage of These Membership Benefits:

  • Access to all of your Platform University content on mobile, tablet, or desktop
  • Immediate access upon enrollment
  • Dedicated customer service so you’ve always got an answer to your questions
  • Regular focused coaching from our Platform University Faculty
  • Go at your own pace with our personalized learning tracks

Let’s compare the routes you could take to build your platform.

Hiring an Agency ($$$)

Hiring an agency to run this for you would be about $5,000 per month.

Private Consulting ($$)

A great business mentor will run you $15,000 per quarter.

Platform University ($)

You could join us here in Platform University and take advantage of your own personalized Success Path, which will guide you through the specific trainings you need to review and implement to build your profitable platform. If you get stuck at any point, you’ll have the support of our expert coaches and thousands of successful Platform members. And the best part is that this support is available to you for only $1.57/day.

I’m ready to enroll today!

The Platform University “No Brainer” Guarantee

Perhaps you’ve been burned in the past, and maybe you’re even a little cynical around whether Platform University can truly help you move forward.

We know that when you enroll in Platform and experience all the benefits of its curriculum, connection, and coaching support, you will see positive results (if you put in the work).

This is why we’re offering you a “No-Brainer” 30-Day Money-Back Guarantee.

After you join, you have a full 30 days to experience all that Platform University has to offer and decide whether or not to continue your membership. If you are not fully and completely satisfied with the program, simply email and we will immediately issue you a complete refund of every penny you spent.

You’re stuck in no contract and no commitment. You can cancel anytime. This is truly a “no-brainer” opportunity.

Frequently Asked Questions

  • Is Platform University an online course?
  • No. While there is an online learning component baked into Platform University, it is much more than an online course. We offer a comprehensive Core Curriculum that walks you through creating an engaged audience from scratch. Our Core Curriculum leaves no stone unturned regarding what you need to know to build your blog, attract readers and followers, create irresistible offers, and sell with confidence. We meet you where you are with our onboarding questionnaire and create your custom curriculum roadmap so you waste no time learning things you already know and jump straight to the information you need. We have a built-in community of other purpose-minded people on a similar journey of building their income and impact. And we provide coaching so you always have a listening ear if you’d like support around a specific step as you grow your reach.

  • Is this a one-time fee or a monthly fee?
  • Platform University is a monthly subscription service. When you join, your card will immediately be charged $47. You will be charged again for $47 one month later, and then again every month for the duration of your membership. You can cancel anytime. There are no hidden contracts or commitments that will blindside you. We believe in proving our worth to you, each and every month, and we are confident that you’ll want to stay.

  • What kind of access will I have to the modules? Are there transcripts and audio-only options, or do I have to watch a bunch of videos?
  • We understand that people have all different types of learning preferences, and we meet you where you are. With each lesson, you’ll have the option to stream the video content straight from your device OR download the audio, video, and/or PDF transcripts and save them, wherever is most convenient for you. We give you maximum access to all our content formats so that you can listen to and view each lesson at your convenience in the way that feels most productive for you!

  • Can I access the content released at Platform University during my enrollment once I cancel?
  • You have full access to all the content released inside the membership during the life of your membership. However, you will no longer be able to access that content if you cancel your membership.

  • As a student, what will I have access to?
  • When you join Platform University, you immediately have access to the first module of our core curriculum and our entire learning library archive. That’s a full six years worth of 300+ training material! In addition, you’ll receive an invitation to our exclusive student community, where we host periodic live Q&A office hours.

  • Is there a long-term commitment or contract?
  • No. You are free to cancel your membership at any time. Platform University is packed with members who’ve been with us for years, because they love the program and continue to find value, month-after-month. We believe you’ll want to stay when you see how much progress you make with Platform.

  • I’m already super busy. Is this going to take up a lot of my time?
  • We recommend blocking out 30 minutes a day to work on your platform, and only spending one or two of those blocks consuming content inside Platform University. That’s less than half of 1% of your week, but that small bit of time packs a huge punch. In that time, you can get laser-focused on the next right thing you need to do to grow your platform each week. You can stop feeling overwhelmed by what you’re not doing. Platform-building takes time, period. But your membership will help you do it efficiently. You can learn a new skill on demand. You can download content and watch it on the go. You can ask a question that has you stumped and have answers from your fellow members within minutes. If you want to grow your platform quickly, you don’t have time not to invest in Platform University.

  • I’m not tech-savvy, and I’m just beginning. I don’t have a website or blog built out yet, and I have no clue how to do it. Am I too much of a beginner for Platform University?
  • If you’re just beginning to create your online platform and you’re not tech-savvy, Platform University is the perfect place for you! While we offer content for students at all stages of platform-building, we pride ourselves on the ease and simplicity of our strategies. You’ll have an advantage, since you’ll learn exactly how to set up your platform the right way, from the start. That means you’ll avoid costly missteps and gain traction immediately.

  • Is this a real university? Do you offer college credit?
  • While we frankly believe that the information inside Platform University is equally (if not more) valuable than many university courses, we do not offer college degrees or credit. Platform University is a membership experience where you’ll be equipped to build an online audience from scratch. Applying the techniques we teach canearn you way more money, and leave you far more satisfied than the Biology 101 you’re forced to take to earn a college degree.

  • Do you have a refund policy?
  • Of course! We’ve built in a “No-Brainer Guarantee” for anyone who joins Platform University. If for anyreason you’re unsatisfied with your Platform University membership, email us within the first 30 days of your registration, and we’ll give you back every penny you paid to join. How’s that for bearing the risk? We’ve got it all, and you’ve got zero!

  • What if I have more questions?
  • We’re here for you! If we missed covering your specific question in these FAQs, we want to make sure you’ve got all the info you need to make an informed decision. Just send a message to , and someone from our team will respond to you within 2 business days.

I’m Ready to Build My Platform! Sign Me Up!

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But How Do I Know If Platform University Is For Me?

Platform University IS NOT for everyone.

  • It’s NOT for you if you are looking for a get-rich-quick scheme.
  • It’s not for you if you aren’t willing to commit to growing your audience over the long haul.
  • It’s not for you if you aren’t generous with your knowledge and expertise.
  • It’s not for you if you feel like life always happens to you, and you have no choice in your future outcomes.
  • It’s not for you if you’re unwilling to invest in your purpose.

If you fall into any of the above categories, please don’t read any further. This program isn’t for you.

Platform University IS for you if:

  • You have a message that you feel called to share, yet lack the means to get your message out to the world on your own—we’ve got you covered!
  • You want to build a personal brand and be known beyond your close circle of friends and colleagues for the insight you have in your industry—we teach you how to do that!
  • You’re a blogger, podcaster, or vlogger and you want help connecting the dots on the strategy behind everything you’re trying to do—Platform University gives you the step-by-step to build your following further.
  • You want to unlock your earning potential and build a business that supports your life (rather than the other way around)—this is our specialty!

Create Lasting Success with An Online Platform

ENROLL NOW for just $47/month

Read this before you go...

Just in case you’re still on the fence about joining Platform University, let me give you a little backstory of how this unique program was created.

Years ago, Platform University Founder Michael Hyatt was leading a completely packed, busy life. He was the CEO of a major publishing company, a husband, and a dad to five daughters. He loved his work but felt that he had more to contribute.

So he started blogging. Daily. For years. He got consistent and built a massive following. Eventually, he began to make an income from that following.

Michael cracked the code on building an engaged audience that would become a consistent customer base, and he did it by serving first. His book Platform: Get Noticed in a Noisy World became a New York Times Bestseller, and his blog reaches several hundred thousand people each month!

Michael didn’t want to keep his success to himself, though. Instead of hoarding his knowledge and expertise, he founded Platform University and is now responsible for helping tens of thousands of students reach more people online and attain success with their platforms.

Michael has now passed the reins of Platform University to me and the rest of the Platform team, but the mission and spirit of the program remain the same: to equip you in growing an online presence that will impact the world for good while providing you with the income you need to live the lifestyle you desire.

It may sound “pie in the sky” at first, but I assure you that the information inside this program can transform your life. And because of our “No-Brainer” Money-Back Guarantee, there is zero risk for you to join.

I hope you’ll seize this opportunity and enroll in Platform University.

Your Dean,

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