The biggest platform-building mistake? Failing to clearly define your brand.

Skip this step and you’ll constantly struggle with questions like:

• Who is my audience?
• What kind of message will engage them?
• What content should I make?
• Is my message too narrow or too broad?

This module helps you get crystal clear on your vision, audience, and message, which will simplify every decision you make as you build your platform.

No more second guessing. No more starts and stops. You’ll finally have a firm foundation and certainty you’re on the right track thanks to:

• A branding masterclass with Michael Hyatt: You’ll learn the difference between a platform that blends in with the crowd . . . and one that feels like a breath of fresh air to your ideal audience and customers.
• The 10-question Platform Vision exercise: After this, you’ll know exactly who your audience is, what you can offer them, and what sets you apart from everyone else.
• The value proposition generator: You’ll be able to succinctly communicate how your platform can benefit your audience and customers.
• Your website prep checklist: Everything you need to create a website that reflects your brand and attracts your ideal customers will be ready to go.

Every platform needs a professional-looking website that will attract the right audience.

But where do you start? Should you use WordPress? Which theme? What should the pages say? Oh yeah . . . and how the heck do you get everything to just work?

Module two helps you avoid the biggest website-building mistakes and points of confusion. By the end, you’ll have a beautiful website you feel confident sharing with the world—even if technology usually isn’t “your thing.”

You’ll get:

• Step-by-step setup tutorials: See exactly how to set up your domain name and get your website live (without any technical headaches).
• A guide to website themes: You won’t need to hire a designer or web developer if you know how to pick the right website theme. We’ll simplify the thousands of options so you can quickly make the right call.
• Checklists for your “must-have” pages: Filling in the key pages on your website isn’t so scary when you know exactly what they need to say. Learn how to nail the first impression your website makes on your visitors.

You have the expertise. You know your message.

Now how do you find the time to turn it into the right content for engaging your audience?

The truth is, you don’t need more time—you just need the right plan.

That’s what Module Three gives you: a sustainable plan for creating effective content that generates engagement, builds trust, and ultimately wins you more customers.

You’ll have:

• A calendar you can stick to: Unlock your consistency without having to burn the midnight oil or sweat through crazy deadlines.
• Simple content exercises: Kick writer’s block to the curb with our collection of easy prompts to generate winning blog post ideas.
• The content checklist: You don’t have to be the world’s greatest writer to write engaging content. You just need to follow this checklist.
• Our proven blog post template: Speed your writing up even further with a simple template that will give you a track to run on.

Social media can either be an excellent relationship-builder for you and your audience . . .

. . . or a massive black hole that sucks up hours of your time—with little results to show for it.

In Module Six, we’ll show you how to sidestep the common mistakes that turn social media into a time-waster. Instead, you’ll develop a productive social media plan that fits your brand and personality, so you can unlock its biggest benefits:

A more personal connection with your audience. More traffic to your content. And, ultimately, another thriving channel to drive customers to your business.

We’ll cover:

• The “Primary/Secondary” Method: You don’t need to master every flash-in-the-pan social network out there. You just need to find two that fit your audience and personality. This will help you pick them.
• 10 types of engaging posts: Posting from scratch is a recipe for writer’s block and low engagement. Use these proven post ideas to create attention-grabbing posts fast.
• Save time by scheduling: By scheduling your social posts, you can automate a week’s worth of content in 30 minutes or less. We give you the system for making it happen.
• Common mistakes: No one wants to look like the awkward new kid. That’s why we show you how to avoid rookie mistakes on the major social platforms.

The better you know your audience, the better you’ll be at creating content and products that keep them coming back for more.

That’s why Module Seven shows you how to understand your audience, learn exactly what they want, and connect with them on a deep level.

No more tearing your hair out wondering what to write next, how you should position your products, or what problems you can solve . . .

Now you’ll be able to:

• Survey your audience with our proven template: We show you the tested questions that will reveal exactly what your audience is thinking.
• Unlock endless content ideas: Your content calendar shouldn’t be a source of stress. Once you start surveying your audience, filling it becomes a breeze.
• Solve your audience’s most painful problems: You’ll see how to interpret audience feedback and get to the heart of what they truly need.

As your platform grows, your website will be full or opportunities for increasing traffic and gaining deep insights into your audience.

Module Ten ensures you’ll be set up to take advantage of them from the get-go.

From maximizing search engine traffic to measuring your website’s performance, you’ll be confident you’re getting the most out of it.

You’ll get:

• Non-scary tactics for effective SEO:You don’t have to be a genius to make your content more discoverable on Google. You just need to make a handful of simple tweaks.
• Straightforward training on Google Analytics: We’ll show you the metrics that matter so you can gauge your site’s effectiveness and make smart adjustments.
• Link-tracking template: So you can see which of your marketing efforts are driving the most traffic to your website—and then do more of what’s working.
• Lessons on interpreting data: Because numbers are useless if you don’t understand what they say about your audience and business.

What if you could add another revenue stream to your business . . . simply by recommending products you love to your audience?

That’s exactly what you can do with affiliate marketing—the rare kind of passive income stream that’s actually easy to implement.

Module Eleven will show you how to find affiliate opportunities that fit your brand and ethically promote them (so you don’t sacrifice your audience’s trust).

It’ll equip you with:

• Three cardinal rules of affiliate marketing: Follow these and your audience will see your recommendations as welcome advice . . . instead of another lame sales pitch.
• A blueprint for effective promos:Use the D.O.I.N.G. method to set yourself apart as a super affiliate for your most-loved products.
• 5 spots to promote products:Your website and emails are full of natural places for affiliate promotion. You’ll learn what they are (and what to put in each one).

Every online business needs a core offering—the defining product or service that bolsters your revenue and creates a new level of freedom in your life.

But figuring out what it should be (and how to sell it) is tricky. How do you pick the right idea? How do you position it to your audience?

And that’s not even mentioning the product launch . . .

Fortunately, you won’t have to figure it out on your own. By the end of Module Twelve, you’ll have everything you need to unveil it to the world and launch with confidence.

It’ll give you:

• Discovery exercises: Whether you need an idea or can’t decide between five, we’ll walk you through a simple process for finding the one your audience needs (and wants) the most.
• Our product outlining process: Once you have a winning product idea, we’ll help you map out everything you need to bring it to life.
• In-depth launch strategies:Get the exact launch structure we recommend for launching your flagship product. Learn how to create the assets you’ll need and calmly manage all the moving parts.
• Proven email swipe copy: Use proven launch emails instead of staring at a blank screen trying to write from scratch.