THE STEP-BY-STEP BLUEPRINT TO GO FROM NO AUDIENCE TO A PLATFORM OF RAVING FANS WHO GLADLY BUY YOUR PRODUCTS
All The Online Business Training You Need. Paint-By-Numbers Simple.
There are countless courses out there that promise a magic online money button. If that's what you want, this message isn't for you.
As an alternative to the fractured business-building training that crowds the market, Michael Hyatt built
Platform University is a comprehensive online business-building system that shows you step-by-step how to grow a platform from nothing to launching a flagship course. And every step in between.
Platform University contains the same steps that took Michael Hyatt’s startup from zero to the Inc. 5000 Fastest Growing Companies list three years in a row.
And it's helped over 25,000 other entrepreneurs create their own online income streams.
We’re so confident in the quality of this system, we've opened Platform University up so you can have full month access.
Your Platform University Membership Includes:
1.13-Steps to a Rock-Solid Online Business
Our Core Curriculum cuts out the rabbit trails and prioritizes the “must-do” action items that lead to actual growth. It gives you step-by-step videos, exercises, and tutorials that keep you focused on the things that matter.
2.The Neverending Training Vault
You shouldn’t have to buy another course every time you want to try something new. Search our ever-expanding training library to go straight to the “golden nuggets” that are relevant to platform-builders like you.
3.Live Weekly Coaching
Having an experienced guide available who can answer your questions can shave years off your learning curve. That’s why we have weekly Deep Dive Workshops where you can ask questions, get feedback on your work, and accelerate your progress.
4.Secrets, Support, and Success
Join a lively, dedicated space inside Platform University where team members and star students lend you a helping hand. From sharing success secrets and answering tech questions, to content strategies monetization, and more — it’s a place for quick help and support when you need a hand.
“Will It Work For Me?”
Over 25,000 Successful Students (and Counting) Have Joined Platform University. Here are some stories of how Platform University made a difference:
He Scaled His Blog to 100,000 Monthly Visitors and Launched a Course
“Where do I even begin with the impact that Platform University has made on my life and career? Since joining in 2013, my blog, Confessions of an Adoptive Parent, has become a global brand and voice for foster and adoptive parents worldwide. What began as a small dream is now read by more than 100,000 people in 22 different countries every month.
Along with that, we launched a successful self-care parenting course and a membership site for parents that launched with 400 members last month. I also have signed a traditional book contract and get to travel all around North America, yearly, and speak at conferences and seminars for parents.
I credit Platform University for helping me to get to this place. I can confidently say that concepts in Platform University work! Big time. I’m living proof.”
She Generated $16,000 from Products and Consulting in 60 Days
“I made $16,000 in 60 days once I dialed into my audience and started selling products and consulting services with my platform.”
—Jevonnah “Lady J” Ellison
He Launched a Membership Site and Sold 500 Spots
“One week after I launched my membership site, I had 500 members and a new career as an entrepreneur. I owe what I learned to Michael Hyatt and Platform University. Believe me, this stuff works.”
She Added Online Coaching to Her Therapy Business
“Thanks to Platform University for encouraging me to learn more. I now have a WordPress site, enjoy blogging (for the last two years), and love podcasting.
Thanks to Platform University, I have been able to listen and learn about digital media, writing, and connecting with others online and around the world!
While I still am a psychotherapist, I have expanded into coaching online as well.”
He Redesigned His Business to Fit His Lifestyle
“Platform University has been a real blessing in my life. I’ve met so many wonderful people that have become friends, mastermind partners, and business associates—joining “the U” was one of the smartest and best decisions I ever made.
I’ve gone through a very intentional reinvention over the past few years, from consulting with large corporate clients to working with solo entrepreneurs. Specifically, I help experts (consultants, coaches, strategists, advisors, practitioners, etc.) turn their knowledge into high-priced ($3,000-10,000+) group programs—and successfully market and sell them.”
He Doubled His Email List and Increased Traffic 49%
“I have seen amazing growth on my site since joining Platform University. My unique monthly visitors have increased 49% and my email list has more than doubled.
I’ve also become a regular contributor for the Huffington Post and have signed two publishing deals with LifeWay.
I’m so excited to impact more men and families with my message thanks to the growth I’ve experienced since joining Platform University.”
13-Steps to More Reach, Influence, and Income
Here’s a Closer Look at the Core Curriculum That Will Take You from “How Do I Start?” to Launching Your Flagship Product
Platform University’s Core Curriculum walks you through the most critical steps in building your platform. With this Core Curriculum, you’ll never wonder what to do first or waste time on distractions.
Clarify Your Brand Identity
The biggest platform-building mistake? Failing to clearly define your brand.
Skip this step and you’ll constantly struggle with questions like:
- Who is my audience?
- What kind of message will engage them?
- What content should I make?
- Is my message too narrow or too broad?
This module helps you get crystal clear on your vision, audience, and message, which will simplify every decision you make as you build your platform.
No more second guessing. No more starts and stops. You’ll finally have a firm foundation and certainty you’re on the right track thanks to:
- A branding masterclass with Michael Hyatt: You’ll learn the difference between a platform that blends in with the crowd . . . and one that feels like a breath of fresh air to your ideal audience and customers.
- The 10-question Platform Vision exercise: After this, you’ll know exactly who your audience is, what you can offer them, and what sets you apart from everyone else.
- The value proposition generator: You’ll be able to succinctly communicate how your platform can benefit your audience and customers.
- Your website prep checklist: Everything you need to create a website that reflects your brand and attracts your ideal customers will be ready to go.
Establish Your Home Base
Every platform needs a professional-looking website that will attract the right audience.
But where do you start? Should you use WordPress? Which theme? What should the pages say? Oh yeah . . . and how the heck do you get everything to just work?
Module two helps you avoid the biggest website-building mistakes and points of confusion. By the end, you’ll have a beautiful website you feel confident sharing with the world—even if technology usually isn’t “your thing.”
- Step-by-step setup tutorials: See exactly how to set up your domain name and get your website live (without any technical headaches).
- A guide to website themes: You won’t need to hire a designer or web developer if you know how to pick the right website theme. We’ll simplify the thousands of options so you can quickly make the right call.
- Checklists for your “must-have” pages: Filling in the key pages on your website isn’t so scary when you know exactly what they need to say. Learn how to nail the first impression your website makes on your visitors.
Create Compelling Content
You have the expertise. You know your message.
Now how do you find the time to turn it into the right content for engaging your audience?
The truth is, you don’t need more time—you just need the right plan.
That’s what Module Three gives you: a sustainable plan for creating effective content that generates engagement, builds trust, and ultimately wins you more customers.
- A calendar you can stick to: Unlock your consistency without having to burn the midnight oil or sweat through crazy deadlines.
- Simple content exercises: Kick writer’s block to the curb with our collection of easy prompts to generate winning blog post ideas.
- The content checklist: You don’t have to be the world’s greatest writer to write engaging content. You just need to follow this checklist.
- Our proven blog post template: Speed your writing up even further with a simple template that will give you a track to run on.
Establish and Grow Your Email List
There’s a reason why Michael Hyatt has always called his email list his “most valuable business asset” . . .
Because no other piece of your online platform will be more effective at reliably and consistently generating sales for your business.
So whether you’re ready to sell a product or service (or plan to in the future) having a healthy, growing email list will make all the difference in gaining customers.
Modules Four and Five will walk you through every step of the process: from choosing the right email service to creating lead magnets, putting opt-ins on your site, attracting new subscribers, engaging your list, and more.
These lessons will show you:
- Our #1 recommended email service: Don’t get stuck with an email service that’s not designed with you in mind. We’ll give you a tour of the best one for platform-builders like you.
- Easy setup guides: You won’t get stuck or waste hours searching for answers that don’t exist. Get straightforward tutorials finally written with you in mind.
- The anatomy of effective emails: Learn to stand out from the sea of bad emails cluttering your audience’s inboxes with our collection of templates, checklists, and guidelines.
- The blueprint for 1,000 subscribers: Get the details on the handful of strategies that will actually grow your list—so you can ignore the ones that won’t.
Establish Social Embassies
Social media can either be an excellent relationship-builder for you and your audience . . .
. . . or a massive black hole that sucks up hours of your time—with little results to show for it.
In Module Six, we’ll show you how to sidestep the common mistakes that turn social media into a time-waster. Instead, you’ll develop a productive social media plan that fits your brand and personality, so you can unlock its biggest benefits:
A more personal connection with your audience. More traffic to your content. And, ultimately, another thriving channel to drive customers to your business.
- The “Primary/Secondary” Method: You don’t need to master every flash-in-the-pan social network out there. You just need to find two that fit your audience and personality. This will help you pick them.
- 10 types of engaging posts: Posting from scratch is a recipe for writer’s block and low engagement. Use these proven post ideas to create attention-grabbing posts fast.
- Save time by scheduling: By scheduling your social posts, you can automate a week’s worth of content in 30 minutes or less. We give you the system for making it happen.
- Common mistakes: No one wants to look like the awkward new kid. That’s why we show you how to avoid rookie mistakes on the major social platforms.
Conduct Audience Research
The better you know your audience, the better you’ll be at creating content and products that keep them coming back for more.
That’s why Module Seven shows you how to understand your audience, learn exactly what they want, and connect with them on a deep level.
No more tearing your hair out wondering what to write next, how you should position your products, or what problems you can solve . . .
Now you’ll be able to:
- Survey your audience with our proven template: We show you the tested questions that will reveal exactly what your audience is thinking.
- Unlock endless content ideas: Your content calendar shouldn’t be a source of stress. Once you start surveying your audience, filling it becomes a breeze.
- Solve your audience’s most painful problems: You’ll see how to interpret audience feedback and get to the heart of what they truly need.
Create and Sell Your First Product
No matter your niche or industry, turning your expertise into an online course is the fastest, simplest way to earn income online (without trading your time for dollars).
In Modules Eight and Nine, you’ll not only get a step-by-step walkthrough on how to distill the things you know best into a high-value course for your audience . . .
We’ll also show you how to nail your messaging, write non-sleazy sales copy, and create the essential sales and marketing assets you’ll need to convert visitors into customers.
You’ll do it with:
- A simple topic selection process:All it takes is four easy questions to guarantee you’ll pick a course topic that will resonate with your audience.
- A proven course structure: Forget about guessing how long your course should be or what elements it needs to have. We lay out all the pieces and give you the tools to assemble them.
- Proven copywriting frameworks: Even non-writers can use the proven P.A.S.T.O.R. formula to create pages that are built to sell.
Optimize for Traffic and Growth
As your platform grows, your website will be full or opportunities for increasing traffic and gaining deep insights into your audience.
Module Ten ensures you’ll be set up to take advantage of them from the get-go.
From maximizing search engine traffic to measuring your website’s performance, you’ll be confident you’re getting the most out of it.
- Non-scary tactics for effective SEO:You don’t have to be a genius to make your content more discoverable on Google. You just need to make a handful of simple tweaks.
- Straightforward training on Google Analytics: We’ll show you the metrics that matter so you can gauge your site’s effectiveness and make smart adjustments.
- Link-tracking template: So you can see which of your marketing efforts are driving the most traffic to your website—and then do more of what’s working.
- Lessons on interpreting data: Because numbers are useless if you don’t understand what they say about your audience and business.
Leverage Affiliate Marketing
What if you could add another revenue stream to your business . . . simply by recommending products you love to your audience?
That’s exactly what you can do with affiliate marketing—the rare kind of passive income stream that’s actually easy to implement.
Module Eleven will show you how to find affiliate opportunities that fit your brand and ethically promote them (so you don’t sacrifice your audience’s trust).
It’ll equip you with:
- Three cardinal rules of affiliate marketing: Follow these and your audience will see your recommendations as welcome advice . . . instead of another lame sales pitch.
- A blueprint for effective promos:Use the D.O.I.N.G. method to set yourself apart as a super affiliate for your most-loved products.
- 5 spots to promote products:Your website and emails are full of natural places for affiliate promotion. You’ll learn what they are (and what to put in each one).
Launch Your Flagship Product
Every online business needs a core offering—the defining product or service that bolsters your revenue and creates a new level of freedom in your life.
But figuring out what it should be (and how to sell it) is tricky. How do you pick the right idea? How do you position it to your audience?
And that’s not even mentioning the product launch . . .
Fortunately, you won’t have to figure it out on your own. By the end of Module Twelve, you’ll have everything you need to unveil it to the world and launch with confidence.
It’ll give you:
- Discovery exercises: Whether you need an idea or can’t decide between five, we’ll walk you through a simple process for finding the one your audience needs (and wants) the most.
- Our product outlining process: Once you have a winning product idea, we’ll help you map out everything you need to bring it to life.
- In-depth launch strategies:Get the exact launch structure we recommend for launching your flagship product. Learn how to create the assets you’ll need and calmly manage all the moving parts.
- Proven email swipe copy: Use proven launch emails instead of staring at a blank screen trying to write from scratch.
Charting Your Platform’s Future
The final module is all about setting your platform up for continued success for years to come.
You’ve done the hard work to get traction. Now you get to dream up where things go from here, and establish a vision that ensures you’ll get there.
You’ll close out the Core Curriculum with:
- Our comprehensive Platform Strategy Document: It’s your own personal masterplan. This simple (but powerful) document will help you establish the key initiatives that will take your platform to the next level.
- Evaluation frameworks: Things inevitably change as your platform grows—from goals to audience and everything in between. These frameworks ensure you’ll make the right adjustments along the way.
Get The Last Platform-Building Resource You’ll Ever Need
Try Platform University for Just $47
Again and again, Platform University has proven to be transformational for students who want to reach more people online and leverage their following to earn more income.
But we get it if you’re skeptical. Maybe you’ve been disappointed by the quality of online training in the past and aren’t sure if this will make any difference either.
That’s why we’re not asking you to take a leap of faith.
Get your first week of Platform University for just $47.
That means you’ll have instant access to every part of the program. You can try out the Core Curriculum, explore the jam-packed Training Library, and even join the next Office Hours call so you can see what it’s like to get coaching from us.
Plus, Get These Members-Only Bonuses:
Our Vault of Proven Blog Post Templates, Ideas, and Prompts
This collection of workbooks gives you 120+ blogging ideas and templates to take you from stuck to inspired in 60 seconds or less. Forget about staring at the blank page for hours and having to “push through.”
Free with your membership
Traffic Growth Secrets
In this training workshop, we share the exact system we’ve used to consistently grow our website traffic with just five simple strategies. You’ll also get an exclusive ebook that outlines nine additional traffic growth secrets from some of the best-known and most successful communicators in the world (including Tim Ferriss, Jon Acuff, and John Maxwell, among others).
Free with your membership
Get Published Audio Course
If you’ve ever considered writing a book to extend your platform and establish yourself as an authority, this course will give you the blueprint you need. Michael Hyatt takes you behind the curtain of his 20+ years in the publishing industry to give you a step-by-step plan for publishing your book.
Free with your membership
5+ Years Worth of Platform University Archives
You won’t just get access to the new training content that gets released during your membership—you’ll also get five years worth of interviews with platform-building experts, coaching sessions with Platform University students, and more.
Free with your membership
Common questions people ask before taking a major leap forward with their platform
Is Platform University an online course?
No—it’s much more. We offer a comprehensive Core Curriculum that walks you through creating an engaged audience from scratch. Our Core Curriculum leaves no stone unturned regarding what you need to know to build your blog, attract readers and followers, create irresistible offers, and sell with confidence. We meet you where you are with our onboarding questionnaire and create your custom curriculum roadmap so you waste no time learning things you already know and jump straight to the information you need. We have a built-in community of other purpose-minded people on a similar journey of building their income and impact. And we provide coaching so you always have a listening ear if you’d like support around a specific step as you grow your reach.
Can I continue to access the Platform University content released during my enrollment after I cancel?
You have full access to all the content released inside the membership during the life of your membership. However, you will no longer be able to access that content if you cancel your membership.
As a student, what will I have access to?
When you join Platform University, you immediately have access to the first module of our core curriculum and our entire learning library archive. That’s over six years worth of 300+ training material! In addition, you’ll receive an invitation to our exclusive student community.
Is there a long-term commitment or contract?
No. You are free to cancel your membership at any time. Platform University is packed with members who’ve been with us for years because they love the program and continue to find value, month after month. We believe you’ll want to stay when you see how much progress you make inside.
I’m already super busy. Is this going to take up a lot of my time?
We recommend blocking out 30 minutes a day to work on your platform, and only spending one or two of those blocks consuming content inside Platform University. That’s less than half of 1% of your week, but that small bit of time packs a huge punch.
In that time, you can get laser-focused on the next right thing you need to do to grow your platform each week. You can stop feeling overwhelmed by what you’re not doing. Platform-building takes time, period. But your membership will help you do it efficiently. You can learn a new skill on demand. You can download content and watch it on the go. You can ask a question that has you stumped and have answers from your fellow members within minutes.
If you want to grow your platform quickly, you don’t have time not to invest in Platform University.
I’m not tech-savvy, and I’m just beginning. I don’t have a website or blog up yet, and I have no clue how to do it. Am I too much of a beginner for Platform University?
If you’re just beginning to create your online platform and you’re not tech-savvy, Platform University is the perfect place for you! While we offer content for students at all stages of platform-building, we pride ourselves on the ease and simplicity of our strategies.
You’ll have an advantage, since you’ll learn exactly how to set up your platform the right way, from the start. That means you’ll avoid costly missteps and gain traction immediately.
Is this a real university? Do you offer college credit?
While we frankly believe the information inside Platform University is equally (if not more) valuable than many university courses, we do not offer college degrees or credit.
Platform University is a membership experience where you’ll be equipped to build an online audience and leverage it to generate income. Applying the techniques we teach can earn you more money, and leave you far more satisfied, than the Biology 101 you’re forced to take to earn a college degree.
What if I have more questions?
We’re here for you! If we missed covering your specific question in these FAQs, we want to make sure you’ve got all the info you need to make an informed decision. Just send a message to us at platformuniversity.com/support, and someone from our team will respond to you soon.
Grow Your Platform Today
Your membership in Platform University gets you access to:
- Our Step-by-Step Core Curriculum: 13 modules, 52 videos (plus audio and transcripts), 25+ worksheets, exercises, and tutorials
- Training Library: Hours of training, masterclass interviews, and guides that drill down on specific strategies you can use as your platform grows.
- Weekly Coaching: Ask me (John Meese) and the Platform team your burning questions and get the guidance you need to progress faster.
- Private Community: Get feedback, make connections, and enjoy support from an invested group of fellow platform builders who understand your goals.
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