But It Doesn’t Have To Be

Does this sound like you?

Fighting for attention on social media… only to always be behind the curve!

Swearing you’ll get around to writing that book “someday”…but you never do!

Knowing you’re the “best-kept secret”…but lost on how to get the word out!

Constantly switching from new idea to new idea…and never seeing results!

Confused about where your time and attention should go in order to grow!

Platform University takes the guesswork out of growing your business.


Platform University is the BEST, all-in-one online system to grow your platform from scratch and create your version of success!

Who Is Platform University For?

Inside Platform University you’ll follow the same exact steps Michael Hyatt used to go from zero to the Inc. 5000 Fastest Growing Companies list three years in a row.

Join the over 25,000 other entrepreneurs using Platform University for their own success and start building your platform!


Successful Students


Your Platform University Membership Includes:

1Platform University Core Curriculum
13 modules, 52 videos (plus audio and transcripts), 25+ worksheets, exercises, and tutorials
2Training Library
Hours of training, masterclass interviews, and guides that drill down on specific strategies you can use as your platform grows.
3Private Community
Get feedback, make connections, and enjoy support from an invested group of fellow platform builders who understand your goals.
4Secrets, Support, and Success
The proven system and tools you need to live your version of success!
5Office Hours
Office Hours If ever you feel stuck or just need a little extra help along the way, we’re opening up office hours so you can get the help and clarity you need to take your platform further, faster.
A360i is an experience every business leader must attend. From setting up the right business systems to innovative marketing strategies – A360i will accelerate your business like never before!
7Weekly Pro Group Coaching & Accountability
Pro Level Coaching From Pete Vargas and the AYR Team to special guest experts and industry leaders, you’re going to get coached in the most important areas of platform building each week.
8Weekly Live Q+A and Hot Seats.
LIVE Q&A + Hot Seat Get the clarity and help you need to go further faster with LIVE Q&A plus hot seats each week.
Most business leaders operate without the right plan in place for growing their platform & business. Put together the right plan for your platform & business so you can crush your goals with the our four Virtual Business Building Intensives.

Plus, Get These FREE Members-Only Bonuses:

Our Vault of Proven Blog Post Templates, Ideas, and Prompts

Get 120+ blogging ideas and templates to go from stuck to inspired in 60 seconds or less. Stop staring at a blank page and grow your platform fast with these easy to follow templates!

$297 Value
Traffic Growth Secrets

Traffic Growth Secrets

Get the exact 5-step system we’ve used to consistently grow our website traffic. Plus, an exclusive ebook outlining nine additional traffic growth secrets from leaders like Tim Ferriss, Jon Acuff, and John Maxwell, and more.

$197 Value
Get Published Audio Course

Get Published Audio Course

If you’ve ever considered writing a book to extend your platform and establish yourself as an authority, this course will give you the blueprint you need. Michael Hyatt takes you behind the curtain of his 20+ years in the publishing industry to give you a step-by-step plan for publishing your book.

$397 Value
5+ Years Worth of Platform University Archives

5+ Years Worth of Platform University Archives

You won’t just get access to the new training content that gets released during your membership—you’ll also get five years worth of interviews with platform-building experts, coaching sessions with Platform University students, and more.

$1,997 Value
Masterclass Series

Masterclass Series on Building your Platform in 2021

Featuring Michael Hyatt & Pete Vargas

Everything is changing in the world of platform building, but you don’t have to worry about being left behind. Pete Vargas (Founder of Advance Your Reach) and Michael Hyatt (Bestselling author and Founder of Michael Hyatt Co.) will guide you through how these changes will impact your business. Plus they’ll pull back the curtain on what they are doing differently in 2021 that you should be too!

$1,497 Value

“Will It Work For Me?”

Over 25,000 Successful Students (and Counting) Have Joined Platform University. Here are some stories of how Platform University made a difference:

Rocky Buckley

Rocky Buckley

He Redesigned His Business to Fit His Lifestyle.

“Platform University has been a real blessing in my life. I’ve met so many wonderful people that have become friends, mastermind partners, and business associates—joining “the U” was one of the smartest and best decisions I ever made.

I’ve gone through a very intentional reinvention over the past few years, from consulting with large corporate clients to working with solo entrepreneurs. Specifically, I help experts (consultants, coaches, strategists, advisors, practitioners, etc.) turn their knowledge into high-priced ($3,000-10,000+) group programs—and successfully market and sell them.”

Mike Berry

Mike Berry

He Scaled His Blog to 100,000 Monthly Visitors and Launched a Course

“Where do I even begin with the impact that Platform University has made on my life and career? Since joining in 2013, my blog, Confessions of an Adoptive Parent, has become a global brand and voice for foster and adoptive parents worldwide. What began as a small dream is now read by more than 100,000 people in 22 different countries every month.

Along with that, we launched a successful self-care parenting course and a membership site for parents that launched with 400 members last month. I also have signed a traditional book contract and get to travel all around North America, yearly, and speak at conferences and seminars for parents.

I credit Platform University for helping me to get to this place. I can confidently say that concepts in Platform University work! Big time. I’m living proof.”

Jevonnah “Lady J” Ellison

Jevonnah “Lady J” Ellison

She Generated $16,000 from Products and Consulting in 60 Days

“I made $16,000 in 60 days once I dialed into my audience and started selling products and consulting services with my platform.”

Jackie Bledsoe

Jackie Bledsoe

He Doubled His Email List and Increased Traffic 49%

“I have seen amazing growth on my site since joining Platform University. My unique monthly visitors have increased 49% and my email list has more than doubled.

I’ve also become a regular contributor for the Huffington Post and have signed two publishing deals with LifeWay.

I’m so excited to impact more men and families with my message thanks to the growth I’ve experienced since joining Platform University.”

Wayne Stiles

Wayne Stiles

He Launched a Membership Site and Sold 500 Spots

“One week after I launched my membership site, I had 500 members and a new career as an entrepreneur. I owe what I learned to Michael Hyatt and Platform University. Believe me, this stuff works.”

Linda Gullo

Linda Gullo

She Added Online Coaching to Her Therapy Business

“Thanks to Platform University for encouraging me to learn more. I now have a WordPress site, enjoy blogging (for the last two years), and love podcasting.

Thanks to Platform University, I have been able to listen and learn about digital media, writing, and connecting with others online and around the world!

While I still am a psychotherapist, I have expanded into coaching online as well.”


About Advance YOUR Reach

Advance Your Reach helps people grow their businesses and spread their message through stages. Our mission is to impact 1 billion people across 9 sectors of influence by 2027.


Pete Vargas

A Master at teaching people how to grow their businesses with stages. Since 2003, he and his team have booked over 25,000 stages worldwide–and generated tens of millions of dollars of revenue through those stages. In 2016, he founded Advance Your Reach – and walking his talk, has used stages to grow to over $10 million in 3 years, hitting the Inc. 5000 list of the fastest-growing private companies in America for the first time in 2019.