On March 21, 2006, Twitter co-founder and CEO Jack Dorsey sent the first tweet—a humble status update that read, “inviting coworkers.”
It took three years for the one billionth tweet to be sent. Today, one billion tweets are sent every two days. How can any aspiring platform builder hope to cut through so much noise?
Rise Above the Noise
Before the invention of the radio, newsreels, and television—and long before social media—if you had something to say, you needed a soapbox. An actual soapbox. Any box would do, really—or the back of a train car. Politicians, traveling salesmen, and preachers alike would elevate themselves by whatever means necessary to get their above the crowd and proclaim their message to the masses.
A lot has changed since then, but one important thing has not. If you want people to know about your ideas, business, or mission, you need a platform.
If you want people to know about your ideas, business, or mission, you need a platform.
Build Your Own Platform
That noise you need to rise above? The internet is full of tips and tricks to help you eke out an advantage. So full, in fact, that it only seems to amplify the noise. If you tried so much as half of their advice, you’d never get anything done, always bouncing about like a cat after a laser pointer.
Enter Platform University. We’ve been teaching platform-building since 2012 (practicing since 2004), and after working with more than 20,000 students we’ve discovered that there are consistent patterns to success.
In short, we’ve extensively studied the people who make their online platforms work to understand the common traits they all share. It turns out there are just five puzzle pieces you need to master to build a successful online platform.
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Here are the five pieces you need to leverage to build your platform and rise above the crowd:
- Brand Identity: How you stand out from a crowd of competitors at a glance
- Independent Website: Your unique home on the internet, separate from social media platforms
- Email: The quiet champion of the online platform and the primary form of communication in the modern world
- Social Media: Go where the conversation is and quickly engage with your audience
- Flagship Product: A clear, defining product or service that defines your business
Allow this short, attainable list to be your simple reminder that you can do this. You can build an online platform. And we’re here to help every step of the way.