Make Your Voice Heard: Why You Need to Rise Above The Crowd

April 14, 2020  •  Marketing Strategy

On March 21, 2006, Twitter co-founder and CEO Jack Dorsey sent the first tweet—a humble status update that read, “inviting coworkers.”

It took three years for the one billionth tweet to be sent. Today, one billion tweets are sent every two days. How can any aspiring platform builder hope to cut through so much noise?

Rise Above the Noise

Before the invention of the radio, newsreels, and television—and long before social media—if you had something to say, you needed a soapbox. An actual soapbox. Any box would do, really—or the back of a train car. Politicians, traveling salesmen, and preachers alike would elevate themselves by whatever means necessary to get their above the crowd and proclaim their message to the masses.

A lot has changed since then, but one important thing has not. If you want people to know about your ideas, business, or mission, you need a platform.

If you want people to know about your ideas, business, or mission, you need a platform.

John Meese

Tweet This

Build Your Own Platform

That noise you need to rise above? The internet is full of tips and tricks to help you eke out an advantage. So full, in fact, that it only seems to amplify the noise. If you tried so much as half of their advice, you’d never get anything done, always bouncing about like a cat after a laser pointer.

Enter Platform University. We’ve been teaching platform-building since 2012 (practicing since 2004), and after working with more than 20,000 students we’ve discovered that there are consistent patterns to success.

In short, we’ve extensively studied the people who make their online platforms work to understand the common traits they all share. It turns out there are just five puzzle pieces you need to master to build a successful online platform.

Try Platform University!

Want to give Platform University (your one-stop shop for building an online audience) a spin? Get your first week of Platform University for just $1. Cancel anytime. Try Platform University for Just $1

Here are the five pieces you need to leverage to build your platform and rise above the crowd:

  1. Brand Identity: How you stand out from a crowd of competitors at a glance
  2. Independent Website: Your unique home on the internet, separate from social media platforms
  3. Email: The quiet champion of the online platform and the primary form of communication in the modern world
  4. Social Media: Go where the conversation is and quickly engage with your audience
  5. Flagship Product: A clear, defining product or service that defines your business

Allow this short, attainable list to be your simple reminder that you can do this. You can build an online platform. And we’re here to help every step of the way.

About John Meese

John Meese is the author of the #1 bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One). An entrepreneur himself, John is on a mission to eradicate generational poverty by equipping entrepreneurs with the tools and training they need to build thriving businesses from scratch. He is the founder of Cowork Columbia, co-founder of Notable, and regularly publishes interviews and insight at