What is Your Online Business Worth to Your Family?

October 16, 2017  •  Product Development

When people talk about online business, a lot of the focus is on what it’s worth to your wallet. But that conversation is only surface-level―an online business is worth so much more to your family.

Many people start an online business because they’ve heard the success stories, and are excited about the financial opportunity.

But people are also excited about the opportunity to be their own boss!

That means working when you want, wherever you want (for better or and worse).

A while back, when I was preparing to launch a course about online business with two friends, we collected survey responses from roughly 100 people who were interested in starting an online business.

We asked them, “What is the primary reason you’re interested in launching an online business?” and the most popular answers consistently came back to different forms of freedom, more often than not. Here were the top five answers:

  1. Financial Freedom (more money, not tied to time)
  2. Time Freedom (be my own boss)
  3. Do something that matters, help others (teach)
  4. Live a life of purpose and share my message
  5. Location Freedom (work from anywhere)

I should mention, the question was open-ended (not multiple choice).

The Rewards of Online Business

When you create content in an online business of your own, you are rewarded for the value you create rather than the time that you put in.

The process is exhilarating, and creating transformational content only inspires you to create even more!

If you create something with real value for real people, and make it really easy for them to find and purchase that thing―you will make money online.

But online business is worth much more than that.

Sure, money is high up on the list. People want financial freedom, and that’s one of the major appeals of online business.

But right after that, people crave the freedom to work when they want. To be their own boss.

The freedom to take a half-day and hang out with their kids, or to take a month-long sabbatical with their spouse.

When The Rubber Hits The Road

The allure of financial freedom may draw you to start building an online platform, but money alone won’t keep you going when the going gets tough.

That’s because when the going gets tough…the money is not always there.

I remember when my online business reached the point where I could quit my full-time job. Things were looking good financially, we were rocking and rolling!

I had just starting a major consulting project, had money in the bank, and was about to launch a new online course.

Being a full-time entrepreneur was awesome! I couldn’t have picked a better time to go full pro!

Or so I thought…

The first month after I left my day job, I struggled to get any work done from home. I was constantly distracted, and burning out fast.

I (somehow) started a course launch in March, only to spend a full week in the hospital with my dad while my launch fizzled out.

For the first time ever, I got fired by a client―so yeah, it was a rough month to be sure.

I Seriously Considered Going Back to My Job

I’d been self-employed for less than three months, and I was ready to throw in the towel.

But I didn’t… because I refocused clearly on my why.

Do you know your why? The reason you’re working on an online business, instead of anything else?

For many of us, it all comes back to family first.

I was able to spend all that time with my dad in the hospital because I ran my own online business.

I was distracted by my wife and child at home because I was with them more than ever before.

Yes, the financial wins will come and go.

Some months will be spectacular (and some months you’ll find creative ways to pay the bills).

Online Business is About More Than Just Money

It’s about freedom (in many forms and fashions).

If you don’t get clear on what freedom means to you, you won’t have motivation to keep going when the going gets tough.

People lose their way when they lose their why. – Gail Hyatt

Do you have crystal clarity on your motivation, your dream, and what you’re working towards?

If you don’t get clear on your why, you will fail when the going gets tough.

Very few people do―is it any wonder that three-fifths of companies fail in the first six years?

If you do get clear on your motivations, that can keep you going when the going gets tough. You can do this. We believe in you!

About John Meese

John leads a team focused on simplifying online marketing for professionals as the Dean of Platform University and lives in Columbia, Tennessee, with his wife and three beautiful children. You won't find him on social media, but you can connect to him personally on his blog: