Social media is a great concept, isn’t it? You post something helpful or interesting, your followers like it and share it with their friends. Then those friends share it with those friends, and those friends share it with their friends …
Pretty soon you’ve got a growing audience of people who’ve never met you, but who read (and share) every new blog post you write! Only, it doesn’t usually work that way. At least not anymore.
Buzzsumo analyzed over 100 million articles from last year, and found that “social sharing has halved since 2015.” Perhaps that explains why Twitter, Google+, and LinkedIn have stopped tracking social share counts altogether.
The novelty factor is gone—people are sharing 50% less content on social media today, compared to two years ago.
We all know content is king, but social media (and especially shares) are a drawbridge that grants access to that king. If shares are down, what does this mean for bloggers, influencers, and course creators? Is the drawbridge closed?
We recently launched our very own Platform University Facebook page. For a long time, we ran all of our Facebook content under our founder, Michael Hyatt’s page. We decided to make a shift and start building Platform U separately so we can better foster relationships with our followers.
If you’re one of our email subscribers, you might remember we shared our entire Facebook launch strategy with you.
When we first launched our page, we wanted to give real value to our followers with hopes they would follow our account. First, we sent an email encouraging people to download a free PDF through a Facebook post on our new page. Many visited and we got a few dozen likes and nine shares. We were pleased with the engagement we got, but like any content creator, we wanted more.
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So we decided to partner with Bryan Harris to launch a new tool called GoViral by Growth Tools.
Here’s how it works:
1. You create a campaign using GoViral to promote your content.
This can be a blog post, social media post, a product, event, or a completely custom piece of content—basically anything you want to get more eyes on.
2. You offer a bonus in exchange for an action.
For example, we offered a free swipe file: The Ultimate Blog Headline Swipe File in exchange for Facebook shares. This means if someone wants to download that swipe file, they have to first share a Facebook post about the swipe file.
3. This creates a viral loop.
When people share your post, their friends see it and want the bonus, too. Then they share and download as well. It keeps going and going and going (like the Energizer Bunny).
There are so many configuration options with this tool—which is one reason we love it—but we also love how easy it is to deliver real value to the masses while generating shares and boosting engagement (which eventually leads to conversions).
Sounds pretty amazing, right? We haven’t even gotten to the good part yet! Because this tool just launched and we have a special relationship with Growth Tools, they’re letting us give away this tool for FREE.
That means you can click here to create your free GoViral account, and publish your very own viral loop (or multiple loops) today.
When we first used this tool, we only had about 600 Facebook likes on our new page, but our post with The Ultimate Blog Headline Swipe File has garnered over 500 shares and has been seen by over 20,000 people! That is 100% organic growth. No ads. No money spent. Very little time invested, and it just keeps going. Every time someone shares, our audience expands.
So what are you waiting for? Are you ready to GoViral, the right way?