Let’s Talk Logos: You Were Born with One

June 9, 2020  •  Marketing Strategy

You can turn your expertise into a business. You can organically connect with customers who visit you in person. But if you’re going to build a platform, you need a way to make your business recognizable to the people who do not see you face to face regularly.

Your business needs a logo, and the great news is, you already have one.

Be Like Buffett

When you see the name Berkshire Hathaway, what image comes to mind? Odds are you did not picture the company’s logo, but instead its bespectacled founder, the wildly successful investor Warren Buffett. In fact, close your eyes and try to picture the company’s logo. If you can’t, you’re far from alone.

There’s a simple reason for this. Human beings are relational by nature. When given the choice between personality and anonymity, we will choose personal connection every time. Of course, the world is full of iconic brands that do not rely on a spokesperson, but those brands spend billions of dollars every year to develop the logo, color palette, and unique tone of voice that represent their brand. For many companies, being human requires a lot of hard work and expense.

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But what about you? Your friends and family don’t recognize you by a logo on your shirt. People know you, and recognize you, by the best logo you could ever ask for.

Humanize Your Brand for Free

Countless platform-builders fret and fumble in the effort to craft the perfect logo for their new website, often spending hundreds of dollars and losing weeks of platform-building in the process.

There’s a better way. The logo you were born with is the best logo you’ll ever find. Just look in the mirror. Everything you need to forge a more human brand is starting right back at you.

Here are three reasons why your own picture is the best logo for building your business platform.

  1. Your face is free. No logo can come close to capturing the personality and individuality that your own picture provides. 
  2. No substitutes. Competition is everywhere, and businesses must be distinct to succeed. By being more visible, you establish a personal touch that no rival can duplicate.
  3. Build trust organically. When a person needs something, they are far more likely to ask someone they know for help, not a total stranger. The same is true for your business. If potential customers know your face, they are far more likely to remember you and trust you with their business.

Start With A Headshot

You don’t have to go all out. Ask a friend to spend a few hours taking your picture with a smartphone at a few different locations. Or if you prefer, hire a local photographer. Headshot sessions are often quick and reasonably priced. In no time, you’ll have a fresh new logo for your website and social media profiles.

The secret to differentiating your brand is you. Reimagine your business with the one logo money could never buy.

About John Meese

John leads a team focused on simplifying online marketing for professionals as the Dean of Platform University and lives in Columbia, Tennessee, with his wife and three beautiful children. You won't find him on social media, but you can connect to him personally on his blog: